Business ideas with little investment
Many people believe that the advertising business is a business founded solely by the owners of “big money”. And the services of advertising companies can be used only by large enterprises, ready to allocate considerable budgets for the promotion of their products. In reality, this is not quite the case. In the advertising business there are a lot of ideas that can be implemented with small investments.
Small shops, cafes, hairdressers and similar establishments also need to be advertised. Such consumers of advertising services are united by the fact that their business is localized in a small territory and enjoys exclusively local demand. Thus, the owners of such enterprises are often of little interest in advertising in the media, they prefer to use visual propaganda right on the street. The most popular form of such advertising is a pillar. A catchy drawing, capacious and informative ad can effectively attract customers.
The problem with the use of pillars is that it is often necessary to pay for their registration, and in addition to pay for such advertising a corresponding tax. Thus, the entrepreneur is forced to confine himself to one pillar, placing it directly near his premises.
At the root of the situation can change the advertising company, offering advertising space on bicycle frames. Investments for the organization of such a business will require a minimum. In fact, the bike may be inoperative, since its main function is to be parked with a chain and padlock in a crowded place. Such bicycles cannot formally be recognized as portable advertising media (the legislation of several countries implies taxation of advertising on motor vehicles, but bicycles in this quality are not mentioned in any relevant law).
In addition to the two dozen “tuned” bicycles that were in use, purchased at a price that is slightly different from the price of scrap metal, a minibus can be useful for organizing such a business to transport them to “jobs”. But at the initial stage of business development it is possible to provide services only in one urban area and, accordingly, do without a minibus.
Further improvement of this business involves updating the fleet of advertising media and replacing them with recognizable “branded” bicycles. Made, for example, in the style of nineteenth-century bicycle cars, bicycles themselves will attract attention, increasing the effectiveness of advertising placed on them. In any case, the space for the flight of fancy with the design of bicycles-carriers of advertising – is unlimited.
