Idea from abroad: store expired goods
How often do you buy and eat expired goods? If you live in the CIS, then be sure that such products are in your diet absolutely not intentionally on your part, due to the negligence and enterprise of supermarkets.
Of course, the supermarkets at the interruption assert that all the goods with expired shelf life immediately disappear from the store shelves and are utilized, but life experience shows that these goods leave the shelves only in order to get a new sticker, and with the sticker implementation period.
However, I suggest only to think about how many goods are thrown out because the guaranteed shelf life has expired? A huge number of people live on little money and have to count every penny in order to buy food and clothing. Why throw away a product that would help people live a little better?
In the West, a whole network of social shops appeared that specialize in selling products and goods that have expired.
Of course, goods are selected carefully and only what exactly couldn’t get spoiled due to the fact that it was sold two days ago: the condensed milk, pasta, cereals, oils stored in the right conditions, household chemicals and other similar products.
These social shops have become so popular among customers that they had to introduce a special card system and separate the really needy people from prudent and economical owners.
The demand for products with reduced cost has always been and will be! Suffice it to recall public transport, in which every morning hundreds of grannies and dedulechek reach the nearest market or a large supermarket to buy goods at least a little cheaper. And where there is demand, it would be logical to provide an offer!
Western stores operate not only in offline format, but also in online format.
For example, in England there is approved food.co.uk, which specializes in the sale of long-term storage products – canned food, animal feed, confectionery, vitamins and mineral supplements, household chemicals and cosmetics – all this and many other items can be found on this site.
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Particularly pleased that next to the regular price of the product is a reduced price, which allows you to immediately calculate how many pounds you could save with one purchase at this store.
For most goods, a discount of approximately 50%, in addition to the main discount, you can also participate in additional promotions that allow you to buy small wholesale goods at a reduced cost.
The owner of this online stock store is Dan Kladeray. The first transaction was made by Dan only 6 years ago, in 2008, and after 6 years he is already a millionaire.
Work is conducted through a warehouse located in Sheffield. Dan has about fifty employees on staff. About 600 orders are processed daily, which are dispersed not only in England, but also in other European countries.
And about 42% of people access the site approvedfood.co.uk via direct links. This means that they are either regular customers or friends of regular customers who have shared the store address with them with excellent discounts on goods.
No one store in Russia has such conversion rates for direct links. The only person in the world Dan can compete with is Ruslan Kogan, who in Australia created a company with the motto “Cheaper than everyone!”.
As you can see, the discount store with expired goods does not require advertising or promotions. People will find the store with the lowest prices themselves and even bring friends for themselves!
The only thing that stops you from opening a store in Russia is difficulties with the law. In our country it is forbidden to sell expired goods.
All products with expired expiry dates should be immediately withdrawn from sale and disposed of. An exit can be an examination, which can confirm the fact that the product does not deteriorate “day to day”, but can be used for its intended purpose (or for food) for an additional amount of time.
The contract process with supermarkets can also take some time, but “who does not take risks, does not win.” A bold decision to open an expired goods store will help not only the business owner to make millions, but also save people some money.